Amazon is treating paying customers like guinea pigs We’re sorry, this service is currently unavailable. Please try again later. Dismiss By Brian X. Chen Normal text size Advertisement About four years ago, Paul Hollowell found out that Amazon was making a gadget he desperately wanted: a camera whose sole purpose was to photograph his clothes. The oval camera, called the Echo Look, worked by photographing several clothing combinations and using artificial intelligence to highlight which outfit looked best. Hollowell, an entrepreneur and a frequent traveller based in the US, usually spent hours picking clothes to pack for a trip and believed that the camera would help him decide. He ordered one for $US200 ($263).