Yes Sign Me Up No spam, we promise. You can unsubscribe at any time and we'll never share your details without your permission. Will other retailers try to participate in Amazon Prime Day? Unlike Black Friday which is pretty much universally participated in by retailers, Prime Day's whole premise is to be an Amazon-exclusive sale for Prime members. That doesn't mean other retailers don't try to get in on the fun, though. In years gone by, we've seen stores like eBay go all-in with their own competing sale at the same time and other retailers like Walmart, Target, Best Buy, B&H, and Newegg will be price matching a lot of the deals during the event.