It currently employs 100 people. The company’s flagship 30-acre Rockcliffe HQ now delivers fully integrated waste processing capability on site, including collection, disposal, purpose-built recycling facility and a renewable fuel plant currently under construction. ADVERTISEMENT Rick Allan, founder and owner of North West Recycling, said: ”We are really excited at the prospect of being able to play such a major part in helping Cumbria reduce its carbon footprint. “When the business moved into waste management in 1995, it was done with the clear vision of dealing with the non-recyclable element of waste in Cumbria. “The decision to rebrand and our partnership with Waste Knot Energy form the next chapter in what we are doing to improve innovation in waste management, reduce Cumbria’s landfill burden and protect the local environment.