American Airlines implements wine delivery service Customers buy the wine by bottle, in custom cases or via monthly subscription plan Published: Updated: Tags: Airlines are still operating only a fraction of the number of flights they offered pre-pandemic, and alcohol is banned in many cabins to help thwart the spread of COVID-19. This is adding up to a lot of leftover alcohol. Now American Airlines is hoping to sell and ship some of its excess wine directly to peoples’ homes. There is a new program called American Airlines Flagship Cellars that will give customers a chance to buy wine by the bottle in custom “curated” cases or via a monthly subscription plan that costs $99 per month.