ams sets up development centre in Rochester NY ams is establishing an imaging centre of excellence for consumer image sensors and product validation to support key US customers from the Riverwood Tech Campus in Rochester, New York, USA. A concentration of photonics expertise in research and development in the Rochester area means that there is a talent base to develop optical imaging. The Rochester location is in the renovated Riverwood Tech Campus near the Genesee River. ams’ optical sensing portfolio includes VCSEL illumination, display management including behind-OLED (BOLED) sensing, micro-scale proximity sensing and spectral and bio-sensing. ams expects camera enhancing technologies to offer features such as automatic white balancing (AWB), laser-detect autofocus (LDAF) / 1D ToF, wide-range flicker detection and AR-oriented camera support functions.