Packaging Substrate / Materials: Glass Aïn Saïss, the brand behind the water of exceptional purity that comes from the Middle Atlas Mountains, needed to launch a specific packaging for the hospitality sector, without missing the change to make the product emerge in the sophisticated environment together with the best wines and liquors. One of the purest elements of the world should be treated as a magical piece, resemblant to that of a jewel. With that in mind, the design sought inspiration on the imagery of the architectural elements of the Arab buildings and Moroccan culture by reinterpreting their globally recognized Arabian tiles’ designs. The bottle was partly covered by an elegant pattern that allows a sinuous movement of the light creating kaleidoscopic reflections.