Details 22 February 2021 It is always helpful for an agency to know a client's budget early in the game, especially during a pitch. Not only does this help manage an agency's expectations on the number of man-hours required for a project and the lavishness of the idea, but it also helps the agency benchmark its services with competitors. While there are tons of clients that are upfront with their budgets during a pitch, in our conversations with agencies the topic of uncertainty around budgets often came up as a point of conversation - especially given the cash-tight environment many companies faced last year.