A leading retail business has a vacancy for a digital media performance lead to join their CT office.
Main purpose
Responsible for the implementation and delivery of all performance driven digital campaigns which includes: set-up, optimisation, trafficking, and reporting.
Key responsibilities Implement and manage performance driven campaigns across all needed digital channels such as Search, Social, Programmatic, Display, and Mobile to deliver on KPIs across business units.Develop and execute digital media plans, including manage day-to-day plan changes, optimisation, reporting and maintenance.Verify that campaign elements go live and communicate information to the relevant parties highlighting any shortcomings with creative elements, or issues with creative.Work with relevant parties within Marketing and external agencies to ensure seamless execution of strategies across all digital platforms, integrated with through the line advertising planning.Ensure all elements of digital campaigns go live on time and are fulfilled to specifications.Ensure applicable digital campaigns include retargeting segment pixels, post click conversion pixels, and post view conversion pixels, UTM Tracking codes with standard naming conventions.Track campaign fulfilment in status documents and deliver monthly campaign reports, with proactive recommendations with regards to optimisations.Participate in in-house training programs as well as attend, as necessary, seminars, conferences, and workshops.Research and compile competitive data.Assist in analysis of research to develop strategies and tactics.Respond to competitive requests, and have an action plan for tactical opportunities.Key competencies Technical Skills / Experience:Relevant diploma/ degreeMinimum of 3 years’ experience in managing Google AdWords and FacebookAdvertising and Programmatic DisplayFamiliarity with online advertising concepts such as Programmatic, Dynamic, RTB, banners, emailers, SEM, SEO, PPC, Mobile advertising, social media and other media opportunitiesHold at least 1 Google Certification in AdWords, Analytics of GDNExperience in setting up and delivering Analytics Reports from one or more of the following: Google AnalyticsStrong oral and written presentation and communication skillsAbility to work in a fast paced, deadline oriented environmentProficiency in Microsoft Office Suite (Advanced Excel), Google Analytics, DoubleClick, Adwords, Facebook Business Manager and Twitter AdsExperience with back-end tools for inventory assessment, and the ability to stay up-to-date with industry developments are essential for success in this roleStaying on top of new media channels and platformsStrong quantitative and analytical skillsBasic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirementsDetail-oriented with exceptional critical thinking and problem-solving abilitiesAbility to prioritise and multi-task, work successfully with teams, and work under pressureProject management and time management skillsSkills AdvertisingAnalyticsDigital MarketingDigital MediaProgrammaticSocial Media