Angle: 'The Iconic's Customer Experience, Powered by Tech Zoe Ghani, CTO, THE ICONIC Zoe Ghani, CTO, THE ICONIC At THE ICONIC, our customers are at the heart of everything we do, so it’s crucial our technology creates a great customer experience. This inherent customer-centric approach has been our key driver for accelerated growth and is the backbone of our success. It starts with always having the shopping experience for the end-user front of mind. While we enjoy releasing new and exciting features across the shopping journey, we always look for the best tech to solve the problem instead of looking for the problem to fit the latest tech.