APM Terminals builds on growing success Reflecting on the year’s events that have impacted the logistics industry – the Suez Canal blockage, COVID-19, and just this week a major cyclone taking out electricity supplies to the company’s terminal in Pipavav – David Francis, Head of Digital Products at APM Terminals believes that real-time data via APIs is no longer a nice to have, but a necessity. “With the unexpected becoming the norm, real-time data is becoming key to meeting customers growing expectations,” explains Francis. “Customers can be relatively understanding regarding delays, as supply chains are extremely complex. However, the complaint we hear the most is about not being kept updated. The real-time data provided by APIs can help reduce this by triggering communications to customers with updates on their cargo’s latest status.”