Source: Joseph Keller / iMore The more I think about it, the more confident I am in this assertion: AirTags are perfectly Apple products. Not a perfect Apple product, mind you. AirTag has room to grow. But it truly encapsulates some critical aspects of Apple's product design philosophy for both good and ill. Apple has usually excelled at purpose-built products. Think of Apple's various "pod" products over the years: iPod, HomePod, AirPods. All excellent products built towards singular purposes (even if the HomePod has now been discontinued, I still contend that it's an excellent speaker, just as Apple designed it to be).