Apple Prepares to Open Its Latest Flagship Store in Rome’s Historic Via del Corso Shopping District Today, Apple took the wraps off its latest flagship store in the heart of Rome’s Via del Corso shopping district. The store is Apple’s first in Rome’s historic center, although the company has long had a presence in Rome and other parts of Italy, including another flagship store that was opened in Milan in 2018. The new Rome location isn’t open yet but will be soon. As with many of Apple’s other flagship stores around the world, restoration of the historic location was spearheaded by the architectural firm Foster + Partners. The new store is located next to Piazza di San Silvestro, in the center of Rome within a short distance of landmarks like the Spanish Steps and Trevi Fountain.