Inside Ageing 23 April 2021 When we started planning this year’s Future of Ageing awards, we noticed there was something rather obvious that was missing. We didn’t have a category for recognising the individuals leading the sector, or more importantly, those likely to lead it into the future. What got us thinking about future leaders and people in general, was a campaign by the Aged Care Workforce Industry Council (ACWIC) that was launched last month – designed to attract staff and highlight the value of a career working with people and purpose. Hats off to the team at ACWIC and the creative minds behind the production of the TV commercial for developing such a well-crafted message. If you haven’t already seen it: