Are You On?, alongside a brand new video directed by The Reids. In 2020, Kam released his debut track Different, instantly winning applause from a wide range of titles while organically generating serious numbers on Youtube and Spotify. Aptly named, the track’s title nods to the core of the gifted young lyricist’s personality. An artist that is just as comfortable walking in Martine Rose’s SS20 catwalk show and being featured in a Bianca Saunders campaign to working with the likes of Lord Apex and Louis Culture, Kam-Bu is a varied and impeccable young artist incapable of being pigeonholed.