Share this article Share this article CHICAGO and DEARBORN, Mich., Feb. 19, 2021 /PRNewswire/ -- Arity, a mobility data and analytics company, announced that it is teaming up with Ford Motor Company to enable any participating insurer the ability to deliver simple and secure usage-based insurance (UBI) programs to eligible connected Ford and Lincoln vehicle owners. Usage-based insurance programs give drivers access to personalized driving data directly from the vehicle while allowing insurers to price more accurately in return for safer driving on the roads, all without having to download an additional app or plug in an OBD (onboard diagnostic) device. Arity's driving analytics and insights make this possible, which derive driving risk seamlessly from the vehicle's data, benefitting both insurers and drivers.