Send Clockwise from top left: Steve Arrison of Visit Hot Springs, Gretchen Hall of the Little Rock Convention & Visitors Bureau, Karen Trevino of the North Little Rock Convention & Visitors Bureau and Molly Rawn of Experience Fayetteville. So how big was the tourism rebound as Arkansas scaled back its COVID-19 restrictions? In cities that collect advertising and promotion taxes for tourism on hotel and restaurant receipts, the numbers talk. “We’ve set records for three months in a row, and March was our best month ever for tax collections,” said Steve Arrison, executive director of the Hot Springs Advertising & Promotion Commission.