A new online art gallery launches today showcasing some of the country’s most sought-after contemporary fine art. The Allura Art website is presented by award-winning arts organisation Allura and features original pieces from both emerging and established fine artists, exposing them to a world-wide audience. Allura’s founder Laura Swale explains why, in an evolving global marketplace, artists must embrace change if they are to meet the expectations of local and international art-lovers seeking high quality, affordable art. Until recently, Allura was more or less unknown. But today, while technically still a start-up, it has become a multi-award-winning arts organisation. In its mission to showcase creative talent in fresh and engaging ways, Allura has won a series of awards for its innovative approach to bringing the Arts to a wider audience. These include a Medal for Creativity from the World Intellectual Property Organisation, first and second prizes for creativity in the Malta Intellectual Property Awards, a place in the finals of the Social Impact Awards Malta and shortlisting in the Innovation category of Il-Premju għall-Arti, Arts Council Malta’s national arts awards.