MUSCLE SHOALS - Hospital leaders with North Alabama Medical Center and Shoals Hospital last week announced the rebranding of Shoals Hospital as North Alabama Shoals Hospital, bringing the Shoals facility into greater alignment with its sister facility. âShoals offers a unique set of diverse and valuable services to the Shoals community, including a reputed behavioral health program for adults and seniors, surgical services, and a full-service Emergency Department. Shoalsâ scope of service has evolved in recent years, particularly in partnership with our sister hospital, North Alabama Medical Center,â said Russell Pigg, Market President for North Alabama and CEO of NAMC. âBy bringing our hospitals and outpatient centers together under a shared brand, we better represent the breadth and depth of our services to the Shoals community.â