Network and inspire distributor sales rep personnel. Achieve volume and distribution targets in defined territory and target accounts. Conduct special events, festivals, beer dinners & tastings as needed. Maximize product velocity by improving merchandising and brand presence within retail locations. Monitor daily activity and accomplishments via the company’s field execution tool. Train distributors & retail accounts (including bartender & waitstaff personnel) on all brands. Work in collaboration with the Area Sales Manager and Key Account Manager to achieve team targets, introduce new marketing initiatives and execute programming. Use VIP data to identify opportunities or gain other business insights. Review beer inventory to maintain proper levels based upon our core & seasonal offerings.