As Covid-19 pandemic shows, public health messaging done bad

As Covid-19 pandemic shows, public health messaging done badly is a danger to all


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A vaccination centre has been set up at the Hong Kong Central Library in Causeway Bay district. As media stories emerge about risks, the public health community must step forward to participate in the conversation. Photo: Edmond So
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Edward Pinkney is a programme officer at the Faculty of Social Sciences at the University of Hong Kong, working primarily on mental health and poverty related projects. He received a Masters of Public Health from HKU in 2015, and previously worked in the UK in the charity sector, coordinating mental health campaigns in schools and universities. He is a Fellow of the Royal Society for Public Health, and has recently had research published on the subjects of inequalities and public health marketing.

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