As the cookies crumble, digital agencies pivot to contextual

In the absence of cookies, agencies are now focusing on first-party data, prioritising compliance while pushing the envelope with creativity.

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Kiran Capoor , Google Europe , Siddharth Devnani , Preetham Venkky , Venugopal Ganganna , Google , Mudra Group , European Union , Digital Personal Data Protection Act , European Data Protection Board , Tracking Protection , Privacy Sandbox , Artificial Intelligence , Google Click , Langoor Digital ,