As the cookies crumble, digital agencies pivot to contextual advertising
In the absence of cookies, agencies are now focusing on first-party data, prioritising compliance while pushing the envelope with creativity.
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In the absence of cookies, agencies are now focusing on first-party data, prioritising compliance while pushing the envelope with creativity.
Any dent in viewership may overlap with Ramzan, and cannot be attributed entirely to IPL
Best Media Info: In an interaction with BestMediaInfo.com, the Co-Founders - Mehul Gupta and Siddharth Devnani - discussed the nuances of digital advertising, influencer marketing, challenges in the agency ecosystem, | Advertising News
The founders of the agency talk about their journey, evolution of digital marketing over the past decade and their goals ahead.
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