Packaging Contents: Free From Food Living with food intolerances shouldn’t have to be a challenge. OurCreative are extremely proud to share our rebrand for Asda’s Free From range which turns the idea of bland, boring Free From food on its head. Designed for both the ‘have to’ consumers and those choosing it as part of a lifestyle, our positive, uplifting brand assets both inspire and delight. All whilst ensuring clear allergen navigation is front and centre. Proving that Free From doesn’t have to mean missing out. With more and more consumers choosing to cut out certain food types as well as those with intolerances that have no choice, we were challenged by Asda to redesign the brand to appeal to both the trust seeking “have to” consumers and the flexitarians who choose to eat free from as part of a lifestyle choice. Our solution.. a bold, iconic suite of brand assets that have a cohesive look and feel, with the ability to stretch across 100+ SKUs, encompassing everything from daily essentials to Easter Eggs.