As the WARC Awards for Asian Strategy enter their 11th year, Chiara Manco looks at how strategy can future-proof businesses, growing brands and inspiring the industry. Last year, marking the 10th anniversary of the WARC Awards for Asian Strategy, saw a step-change in the region. Investment in brand building noticeably increased, with entrants zeroing in on growing equity, earning new customers and refreshing their brand identity. The WARC Awards for Asian Strategy are now open for entries with deadline on 14th July. Now in their 11th year, the Awards aim to showcase the region’s best strategic thinking with a view to inspire the next generation of strategists.