Assembly Label is allowing customers to choose what they pay By Imogen Bailey | 13 January 2021 Assembly Label has relaunched its 'Choose What You Pay' initiative today, in support of Curing Homesickness. As part of its ongoing partnership with the organisation, Assembly Label will allow customers to choose to pay more on a select range of sale items, with any value spent above the discounted price donated to Curing Homesickness. Assembly Label will then match any donation made by customers. "Money raised will go towards helping kids in hospital get back home where they belong by investing in vital funding needs such as research, the latest equipment and the amazing health professionals who deliver the care our children need," Assembly Label said in a statement.