Athleta extends sizing across its collection : vimarsana.com

Athleta extends sizing across its collection


Dive Brief:
Athleta is expanding its inclusive sizing to 350 styles across its collection, Gap Inc. said Thursday. For Spring 2021, 70% of the activewear brand's collection will be available in sizes 1X-3X (or 18-26).
All 200 Athleta stores will feature size-inclusive mannequins and racks merchandised with garments XXS to 3X, and all 5,500 store associates will be trained in inclusive sizing, according to a company press release.
By March, the number of styles will exceed 500, with new ones added each season. The brand aims to offer extended sizes across all categories by the end of next year.  
Dive Insight:
Along with the Old Navy discount brand, Athleta represents Gap Inc.'s best hope for growth, as its namesake and Banana Republic brands continue to falter.

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