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Athleta Adds Extended Sizing to 350 Styles


Jan 21, 2021
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Athleta (NYSE: GPS) announced today the expansion of extended sizing (“1X-3X” or sizes 18-26) to 350 styles across its collection. For Spring 2021, 70% of the Athleta collection will be available in sizes 1X-3X.
Athleta’s extended sizing expansion brings to life its mission of inclusivity and reinforces its commitment to empower women to lead an active lifestyle with confidence.
 The breadth and depth of product offering, reimagined omnichannel shopping experience and addition of size-inclusive mannequins across all 200 stores demonstrates the brand’s commitment to inclusivity and cements its industry leadership.
Athleta designers and technical experts spent the last two years working with thousands of women to re-engineer and expand the brand’s extended sizing offering. Beginning today, more than 350 styles within Athleta’s assortment of beautiful, technical and sustainable pieces from across activewear and performance lifesty ....

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Athleta extends sizing across its collection


Dive Brief:
Athleta is expanding its inclusive sizing to 350 styles across its collection, Gap Inc. said Thursday. For Spring 2021, 70% of the activewear brand s collection will be available in sizes 1X-3X (or 18-26).
All 200 Athleta stores will feature size-inclusive mannequins and racks merchandised with garments XXS to 3X, and all 5,500 store associates will be trained in inclusive sizing, according to a company press release.
By March, the number of styles will exceed 500, with new ones added each season. The brand aims to offer extended sizes across all categories by the end of next year.  
Dive Insight:
Along with the Old Navy discount brand, Athleta represents Gap Inc. s best hope for growth, as its namesake and Banana Republic brands continue to falter. ....

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