Australia's first 'finfluencer' conference highlighted just how vexed the world of online financial advice has become Jack Derwin Content creators providing financial advice are falling into a growing grey area. The first conference showcasing Australia's new crop of financial influencers has shone a spotlight on the emerging space. Creating finance and investment content for the next generation of investors, the disparate cast cover everything from personal finance to cryptocurrency analysis. While supporters claim the online education is a net positive, critics point out the dangers of providing unqualified financial advice to a group that may not be able to verify the information or the motivations behind it.