Australian craft cider on track for a boom year in 2021 We’re sorry, this service is currently unavailable. Please try again later. Dismiss Australian craft cider on track for a boom year in 2021 By James Atkinson 1.29pm Normal text size Advertisement Australian craft cider makers are stepping up efforts to educate drinkers about the difference between their products and ubiquitous mainstream cider brands. Craft products made purely from Australian-grown fruit comprise about 10 per cent of the cider market, according to Sam Reid, president of industry body Cider Australia. The Willie Smith's orchard. The remaining 90 per cent are industrially made "ciders" produced using powdered apple juice concentrate – often imported from China – that is reconstituted with water and sugar into a sweet, fizzy alcopop-style drink.