Authentic Brands and Simon Buy Eddie Bauer Related Stories April 22, 2021 November 27, 2020 July 30, 2020 Authentic Brands Group LLC and the largest U.S. mall operator agreed to buy outdoor clothing and gear merchant Eddie Bauer, adding another well-known brand to a portfolio of retail names. Shoppers hold Eddie Bauer bags. Authentic and SPARC Group LLC are acquiring Eddie Bauer, including its 300 stores and e-commerce business, from a unit of Golden Gate Capital, according to a statement. SPARC is a joint venture between Authentic and Simon Property Group. Terms weren’t disclosed. The purchase is the latest in a series of retail deals for Simon and Authentic, which once restricted itself to buying just brands rather than brick and mortar presence. They teamed up last year to purchase