B2B marketing firm, c|change, earns B Corp certification Chicago-based marketing agency joins global movement to use business as a force for good News provided by Share this article Share this article CHICAGO, Jan. 7, 2021 /PRNewswire/ -- c|change (pronounced "sea change"), a strategy-driven B2B marketing agency, announced it has officially become a certified B Corporation (B Corp). c|change becomes part of a global movement of more than 3,600 for-profit companies who are redefining business. "When I started c|change in 2001, I wanted our agency to be different—in how we treat our clients, our employees, and our community," said Hugh Schulze, Founder and CEO. "We have three core values—Radical Optimism, Compassionate Collaboration, and Mindful Creativity—and B Corp certification is a reflection of our values in action.