linkedin Bajaj Auto has launched a ‘Pulsar Stunt’ font as a way to engage with its digital audience on social platforms. The animated stunt font draws inspiration from everyday thrills experienced by Pulsar riders. The Pulsar Stunt font is available as GIFs and stickers on Instagram, messenger apps like WhatsApp, and the Pulsar website. Ogilvy has conceptualised the idea with artist and creative director Ganesh Shinde creating the font. As a part of the digital stunt, each of the 26 letters and 10 digits has been put together and designed from real-life images, which have then been translated into illustrations. The font aims to help riders express themselves more authentically online.