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Bajaj Pulsar introduces customised font to engage with riders on social media Share Via: The ‘Pulsar Stunt’ font is available as GIFs and stickers on Instagram and other messenger apps like WhatsApp, and on the Pulsar website. Bajaj Auto has launched a ‘Pulsar Stunt’ font for the dynamic digital audience as a unique way to engage with its customers on social platforms. Inspired by its 10 million-plus community, the animated stunt font is crafted drawing inspiration from daily thrills experienced by every Pulsar rider. The font is available as GIFs and stickers on Instagram...

linkedin Bajaj Auto has launched a ‘Pulsar Stunt’ font as a way to engage with its digital audience on social platforms. The animated stunt font draws inspiration from everyday thrills experienced by Pulsar riders. The Pulsar Stunt font is available as GIFs and stickers on Instagram, messenger apps like WhatsApp, and the Pulsar website. Ogilvy has conceptualised the idea with artist and creative director Ganesh Shinde creating the font.   As a part of the digital stunt, each of the 26 letters and 10 digits has been put together and designed from real-life images, which have then been tr...