Bay Area businesses cash-in on Lightning Stanley Cup run Evan Axelbank reports TAMPA, Fla. - The most precious piece of silver in sports is bringing gold to Tampa Bay businesses. As the Stanley Cup Final kicks off with the Lightning playing at Amalie Arena, money is pouring into businesses that have had their toughest year in memory. Yeoman's Cask and Ale, which is a stone's throw from Amalie Arena, says business will be up by more than 70%. "It is a lot of fun and a lot of money," said Ashley Miller, who works there as a bartender. RELATED: Amalie Arena welcomes back Lightning fans post-pandemic.