BCD M&E takes new Collective approach to focusing on brand experiences Global agency BCD Meetings & Events (BCD M&E)has launched The Collective, a new service model with a strong focus on the importance of the experience. “We have been strategic in our investment over the past three years to strengthen our in-house capabilities across experience design, creative content, graphic design and high-end production,” said Christine Erickson, SVP, The Collective NORAM & Industry Relations. “The Collective is the culmination of organic growth and acquisition which expanded our specialty capabilities to create an ‘agency within an agency’ for organisations wanting one specialised solution across the total experience.”