BCI Retail Launches New Website New site helps reach more local customers and drive in-store sales News provided by Share this article Share this article HAZLETON, Pa., May 3, 2021 /PRNewswire/ -- BCI Retail of Hazelton, Pennsylvania, identified a need to revamp the store website after recognizing changes in consumer buying habits and advertising. The team at Bradley Caldwell, Inc. wanted to attract a new local demographic and drive in-store sales with a user-friendly website but knew they needed help building and managing a site that could provide that type of impact. The BCI Retail store manager, Charlene Kennedy, looked to New Media Retailer (NMR) for help.