Because you deserve it published : 27 Apr 2021 at 04:00 2 In a world of comparison, others can make us feel that we are not good enough as who we are. The Body Shop observed that women are often hit hardest by feelings of inadequacy. They respond by striving for perfection and trying to succeed in every aspect of their lives or withdraw, shut down and stay silent. Instead of accumulating self-doubt, the British brand encourages recharging self-esteem and self-love through this year's global campaign. Author and trans activist Charlie Craggs. In Thailand, the "Rise Up With Self Love" campaign features a song by Polycat, written by lead singer Rattana Chanprasit, while actors Alexander Rendell and Kanawut Traipipattanapong share their thoughts on self-acceptance.