Premium Content Subscriber only Preparations are being finalised for the 12th Beef Australia event with the gates to officially open on Monday. The first day, dubbed People’s Day, will be one of the busiest days with the public holiday. Visitors will have the chance to check out 454 trade fair exhibits and 35 food outlets. Throughout the week there will also be 48 different ticketed events and 34 seminars and symposiums and 22 events in the Ken Coombe Tech Yards. There is also a new national line-up of celebrity chefs, doing dinner and lunches. Speaking to the media just days before opening day, Beef Australia Chairman Bryce Camm was eager to see it coming together.