Bermaz Auto And Kia Motors Join Forces On Local Assembly; Bermaz To Improve Aftersales Satisfaction Apr 5, 2021 L-R: Will Choi, Coordinating Director – Marketing; Joseph Choi, Coordinating Director – Sales; Scott Park, Head of Business Strategy; Tae Hun (Ted) Lee, President & CEO, Kia Asia Pacific; Dato’ Sri Ben Yeoh, Executive Chairman of Bermaz Auto Berhad; Dato’ Francis Lee, CEO of Bermaz Auto Berhad; Dato’ Amer Hamzah, Chairman, Executive Director of Prima Merdu Sdn Bhd; Dato’ Wong Kin Foo, Managing Director of Dinamikjaya Motors Sdn Bhd. Bermaz Auto Berhad (BAuto; formerly Berjaya Auto) has partnered with Kia Motors Corporation of South Korea to form a strategic partnership for the local assembly of Kia vehicles in Malaysia. A newly incorporated