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Cover Story: Bermaz Auto picks up speed with Kia JV


Cover Story: Bermaz Auto picks up speed with Kia JV
The Edge
4 hrs ago
Liew Jia Teng
© Provided by The Edge
FEW would dispute that Bermaz Auto Bhd (BAuto) has had an impressive track record of distributing Mazda vehicles in Malaysia over the past 13 years under the leadership of automotive industry veterans Datuk Seri Ben Yeoh Choon San and Datuk Francis Lee Kok Chuan.
When the Japanese car brand was initially distributed by Cycle & Carriage Bintang Bhd, only 500 to 600 cars were sold in the country each year. But since BAuto then controlled by Berjaya Corp Bhd took over the Mazda distributorship in 2008, total vehicle sales in Malaysia grew significantly from 886 units in the financial year ended April 30, 2009 (FY2009) to 9,484 units in FY2020. ....

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Bermaz Auto And Kia Motors Join Forces On Local Assembly; Bermaz To Improve Aftersales Satisfaction


Bermaz Auto And Kia Motors Join Forces On Local Assembly; Bermaz To Improve Aftersales Satisfaction
Apr 5, 2021
L-R: Will Choi, Coordinating Director – Marketing; Joseph Choi, Coordinating Director – Sales; Scott Park, Head of Business Strategy; Tae Hun (Ted) Lee, President & CEO, Kia Asia Pacific; Dato’ Sri Ben Yeoh, Executive Chairman of Bermaz Auto Berhad; Dato’ Francis Lee, CEO of Bermaz Auto Berhad; Dato’ Amer Hamzah, Chairman, Executive Director of Prima Merdu Sdn Bhd; Dato’ Wong Kin Foo, Managing Director of Dinamikjaya Motors Sdn Bhd.
Bermaz Auto Berhad (BAuto; formerly Berjaya Auto) has partnered with Kia Motors Corporation of South Korea to form a strategic partnership for the local assembly of Kia vehicles in Malaysia. A newly incorporated ....

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Kia Malaysia to only begin CKD operations next year - assembly to take place at Inokom plant in Kedah


2 April 2021 5:27 pm / 16 comments
Kia Motors’ partnership with Bermaz Auto (BAuto) will see the formation of a new company – Kia Malaysia Sdn Bhd (KMSB) – which will undertake local assembly (CKD) of the brand’s vehicles in Malaysia.
However, it will be some time before CKD operations can begin, according to BAuto executive chairman Datuk Seri Ben Yeoh. During a Q&A session following a media event to formalise the deal, Yeoh said it could take between 12 and 18 months before the start of CKD operations, with an intital direct investment of approximately USD20 million (around RM82.8 million) to ready the production line. ....

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New Kia distributor in Malaysia is requesting owners to participate in customer information update exercise


New Kia distributor in Malaysia is requesting owners to participate in customer information update exercise
2 April 2021 11:22 am / 1 comment
It was confirmed yesterday that Kia Motors has entered into a strategic partnership with Bermaz Auto (BAuto), with the latter’s Dinamikjaya Motors subsidiary being appointed the new distributor of Kia vehicles in Malaysia.
Following this announcement, Dinamikjaya Motors has requested existing Kia owners to take part in its customer information update exercise. According to the company, the initiative is to allow its system to check your vehicle’s warranty, recall notification and improve the ownership experience. If you own a Kia, you can submit your information here. ....

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