American Sleep Association, 50 to 70 million U.S. adults have a sleep disorder. Plus, spending all day with your neck bent over your phone as you doomscroll through Twitter and Reddit can take a serious toll on your general comfort level. At the end of the day, you want a nice, comfortable pillow to ease that "tech neck." If your pillows aren't upping your comfort or helping you get a good night's sleep, it might be time for an upgrade. Some pillows have some not-so-basic features, including hypoallergenic materials, anti-wicking fabrics, and memory foam technologies for head, neck, and shoulder support. (Gone are the days of a simple feather pillow or down pillow as your only choice â and that's a good thing.) But with so many options, it can be hard to find the right fit. Before you buy a pillow, there are a few things you might want to consider.Â