CEO, Spinach Craig Flanders is the CEO of Spinach, a full service, truly integrated agency with capabilities in advertising, strategic planning, digital, data and media. At the height of the seemingly never-ending pandemic, UK based Pooj Morjaria launched the website, ‘Did they help?’ Using a points system, the site ranks businesses and individuals for their performance in dealing with issues ranging from Covid to Black Lives Matter and LGBTQ rights, pumping out a list of ‘zeroes’ and ‘heroes’. Right now, Elon Musk and Donald Trump are tied as the top ‘zeroes’ for their response to Covid while J.K. Rowling is leading the charge for the worst performance on LGBTQ rights.