Share this article Share this article LINDON, Utah, Feb. 17, 2021 /PRNewswire/ -- On March 1, James Lawrence will be setting on a quest that some might say is humanly impossible: completing 100 long-distance triathlons in 100 consecutive days. That's 14 hours a day, 14 weeks in a row and covering more than 14,000 miles. This accomplishment will be marked in the Guinness World Records as the most long-distance triathlons completed in one calendar year and the most long-distance triathlons completed consecutively for 100 days. (PRNewsfoto/Biostrap) Lawrence, 44, or as the world knows him, "The Iron Cowboy," is no stranger to fatigue, sleep deprivation, dehydration and defying the limitations of the human body. The documentary on Amazon Prime, titled "Iron Cowboy", gives a glimpse of his previous feat in 2015 when he completed 50 long-distance triathlons in 50 states in 50 days. This year, however, he's setting the bar even higher.