BNP Paribas Asset Management Embeds Its Sustainable Convictions Into Its New Strapline â âThe Sustainable Investor For A Changing Worldâ Date 10/05/2021 BNP Paribas Asset Management (‘BNPP AM’) has been committed to sustainability since 2002 and has continued to strengthen its ambition, its investment philosophy and its management processes to take ESG [1] considerations into account and promote a low carbon, environmentally sustainable and inclusive economy. The change in BNPP AM’s strapline to ‘The sustainable investor for a changing world’ marks a turning point for the company and better embodies its core values. It is part of a newly-launched international branding campaign that includes testimonials from its employees who embed sustainable finance in their daily work, for the benefit of all clients.