Horse & Hound Trending: The Conscious Equestrian has partnered with Riders Minds. Credit: Lottie-Elizabeth Photography Newly launched equestrian wellness company The Conscious Equestrian has announced an affiliation with Riders Minds. Riders Minds is an online resource, dedicated to supporting and improving the mental health and wellbeing of everyone in the equestrian industry, and also provides a free, confidential, 24-hour helpline. The new affiliation means five percent of all sales made by The Conscious Equestrian will be donated to Riders Minds. “The entire team at The Conscious Equestrian is delighted to be able to give back to the equestrian community, in the form of regular donations to Riders Minds,” said Ali Dane, director at The Conscious Equestrian.