BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management - Marketing and campaign planning tops the list of 2021 marketing operations investments - Campaign and workflow coordination challenges are impacting marketing success - Campaign management improvement needed to keep pace with market changes News provided by Share this article ATLANTA, May 11, 2021 /PRNewswire/ -- BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the second in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research found that outdated marketing processes are inhibiting workflow management and campaign planning and impacting the success of marketing programs.