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BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management


BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management
- Marketing and campaign planning tops the list of 2021 marketing operations investments
- Campaign and workflow coordination challenges are impacting marketing success
- Campaign management improvement needed to keep pace with market changes
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ATLANTA, May 11, 2021 /PRNewswire/  
BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the second in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research found that outdated marketing processes are inhibiting workflow management and campaign planning and impacting the success of marketing programs. ....

Mirko Holzer , Dimensional Research , Research Methodology , Marketing Leaders Want Campaign Management Improvement , Deutsche Bank , Marketing Operations , Marketing Resource Management , Workflow Coordination Challenges Impact Marketing , Planning Tops List , Marketing Ops , மிற்கோ ஹோல்சர் , பரிமாண ஆராய்ச்சி , ஆராய்ச்சி முறை , டாய்ச் வங்கி , சந்தைப்படுத்தல் செயல்பாடுகள் , சந்தைப்படுத்தல் வள மேலாண்மை , சந்தைப்படுத்தல் ஆப்ஸ் ,

BrandMaker Research Reveals Marketing Operations is Top Priority for Global CMOs


BrandMaker Research Reveals Marketing Operations is Top Priority for Global CMOs
- Marketing ops on level pegging with marketing strategy
- Growing demand for marketing ops teams with unique skillset
- Martech solutions under spotlight to improve operations orchestration
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ATLANTA, April 9, 2021 /PRNewswire/  BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the first in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed marketing operations (marketing ops) has become the top priority for marketing leaders in 2021, ahead of key areas such as brand building and lead generation. ....

Mirko Holzer , Dimensional Research , Martech Solutions Need To Improve Marketing Agility , Research Methodology , Deutsche Bank , Marketing Operations , Marketing Resource Management , Operations Equal Importance , Marketing Ops Specialists , Solutions Need , Improve Marketing , மிற்கோ ஹோல்சர் , பரிமாண ஆராய்ச்சி , ஆராய்ச்சி முறை , டாய்ச் வங்கி , சந்தைப்படுத்தல் செயல்பாடுகள் , சந்தைப்படுத்தல் வள மேலாண்மை , மேம்படுத்த சந்தைப்படுத்தல் ,