British Beauty Council launches six short films to showcase the health and well-being benefits of salons : vimarsana.com

British Beauty Council launches six short films to showcase the health and well-being benefits of salons


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From the Friday ladies who have visited the same salon every Friday for 30 years to Tabia who couldn't look in the mirror because she was unable to get the 'miracle' facial treatment that had transformed her life, the films capture the essence of what going to a salon really means.
LONDON, July 8, 2021 /PRNewswire/ -- The British Beauty Council has launched six inspirational short biographical films to highlight how hair dressing and beauty salons are essential to people's health and wellbeing within communities across the UK.
The series, called
Bring Back Beauty, form part of the British Beauty Council's Oh Hello Beauty Campaign encouraging people to return to hair and beauty salons. Shot by renowned beauty director Simon Emmett, they explore the role of salons beyond just aesthetics - focusing on the integral role they play in the community as a safe inclusive space and place to build back; and how they provide emotional support and instil personal confidence. They talk to business owners whose salons have comeback from the brink of collapse and to clients who lost a crucial coping mechanism during lockdown.

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