Date Time Broken Hill gets ‘Out There’ again Broken Hill City Council has partnered with Destination NSW to deliver the next phase of the successful ‘It’s Out There’ strategic tourism marketing campaign. The campaign continues to showcase the Broken Hill and Silverton region as a different kind of outback travel experience. The fun and playful social campaign shines a spotlight on the quirky experiences on offer in this region, from drag culture to camel rides and the vibrant art scene, which proved engaging and enticing to interested travellers in the previous iterations of the ‘It’s Out There’ campaign.