Business is discovering the diversity of Bulgaria May 27, 2011 FRANKFURT, Germany – As part of the IMEX, Bulgaria presents itself as a host for events of all kinds. FRANKFURT, Germany – As part of the IMEX, Bulgaria presents itself as a host for events of all kinds. The relatively unknown country, which offers a diversity of history and unique archeological sites, shows as well picturesque landscape, enchanting cities, elaborated churches, and high mountains. The country is full of rich folklore and attracts between tradition and modernity with a favorable price-performance ratio and various social programs. Bulgaria has a unique combination of endless beaches and high mountains, remarkable ethnographic and architectural variety, but that’s not all what the country on the Black Sea has to offer. In 2010, the attendance rate rose by 5.4% by comparison to the last year. Not only tourists but also more and more business people are discovering the diversity of Bulgaria. Anelia Genova, Marketing and Promotion Director at the Ministry of Economy, Energy, and Tourism of the Republic of Bulgaria, will introduce the attractiveness of the country for incentive travel at the IMEX in Frankfurt today.